It takes a great artist to breath new air into the concept of luxury. When I attended COACH Flagship Store re-opening event at Canton Road earlier, I experienced how it’s seamlessly done by none other than Stuart Vevers, the creative mind behind Coach that keeps propelling the brand in the unstoppable path of transformation.
In designing the three story glass-block store with handmade wool carpets and finest millwork, Mr. Vevers joined force with the renowed Studio Sofield aiming to bring us a brand new modern luxury experience. With custom furniture and luxe materials aplenty, the store feels homey and extravagant at once.
“I believe the new incarnation of the Coach store that William Sofield and I created will trigger a powerful change in the perception of Coach; it is sophisticated and refined, yet playful and authentic.” – Stuart Vevers
Coach Flagship Store: 17 Canton Road, Tsim Sha Tsui